Summary
In Germany, handball is the second most popular sport after football, and THW Kiel is one of the country’s and Europe’s most popular teams. Having won three out of the last four seasons in the Handball Bundesliga (HBL), they started the 2024 season looking to clinch their 24th league title. Off the court, Kiel’s marketing team started using the WSC Sports platform to deliver more highlights to fans on social media. With the increase in content, they started using highlights as a conversation starter and channel to get fans engaged on the Kiel Handball app.
New Content Formats and Experiences
The idea was to get fans voting for their favorite “Man of the Match” and “Action of the Month”. Kiel’s marketing team created highlights on the WSC Sports platform and published them to Facebook, Instagram, and YouTube, with text and links encouraging followers to go and vote in the app. The result was millions of impressions, high engagement, and new app subscribers.
To date, Kiel has more than doubled the amount of videos they created and published to social media by using the WSC Sports platform. The increase in content has strengthened the relationship between the team and its fans, and created new opportunities to drive engagement and app downloads.
