Panthers Players Trying to Keep Warm

University of Pittsburgh Uses AI to Automatically Create Game Highlights in Real-Time

The University of Pittsburgh Athletics Department uses WSC Sports’ AI video technology to automatically create game highlights from the Panther’s football team and also the men’s and women’s basketball teams.


Be the First

Pitt is always looking to provide the best possible gameday experience for their passionate fans across their digital platforms. They want to be the first to promote all the best action from each game to the fans, but also to the student-athletes. Achieving this, with a small content and social media setup, and with limited media rights, certainly makes this challenging. Embracing the latest in AI video technology was the only logical step for Pitt.


Embracing AI

By utilizing the WSC Sports platform to automatically generate and distribute game highlights, Pitt was able to easily and quickly create video content to be shared with fans and players. Using WSC Sports’ AI technology, Pitt is able to: 

Automatically create highlights in real-time, at speed and scale
Be the first to publish their best plays on social media
Streamline their workflow—no need for additional video tools


“Previously we would have to cut, edit, color grade, do everything to our clips manually and maybe we could have stuff out in an hour or two hours, with this platform we’re able to get stuff out really almost immediately after the game to our players and our fans.” Ben Murray, Director of Creative Content, University of Pittsburgh Basketball Team


Video Exposure Through the Roof

WSC Sports has helped Pitt leverage their media rights to the fullest, delivering an unrivaled fan experience across their digital channels.

In their first season with WSC Sports they achieved: 

🚀 Over 1,000 videos published
🚀 Hundreds of thousands of views on social media
🚀 Millions of video impressions


“The speed of the WSC Sports platform has helped us maximize our reach with our social media posts and capture viral moments. Just this season, we had our tight end Gavin Bartholomew hurdle a player and we were the first account to post it thanks to the platform. And it got over 200K views on Twitter, and millions of impressions across our social accounts. Thanks to WSC Sports that did so well because of how quickly we got it out.” RJ Sepich, Director of Football Communications, University of Pittsburgh