Ahead of the 2022 FIFA World Cup in Qatar, Poland’s leading sports broadcaster, TVP Sport, the sports division of Polish public broadcaster TVP, has partnered with WSC Sports, the global leader in AI sports video technology, to deliver real-time football highlights and next level viewing experiences to fans in Poland.
When the new partnership kicks off this September with Poland’s UEFA Nations League clash against the Netherlands, WSC Sports’ machine learning technology will analyze, index and tag every action that occurs during play. Performed entirely by WSC Sports’ proprietary algorithms, short-form video clips and highlight reels will automatically be generated and shared across the Polish state broadcaster’s range of digital channels, transforming the way its viewers consume international football. The partnership covers all future matches involving the Poland national team and other international fixtures, as well as all 64 matches at the 2022 FIFA World Cup.
Z uśmiechem biegniemy po zwycięstwo z Holendrami ⚽💪 pic.twitter.com/E3kG2HoL09
— TVP SPORT (@sport_tvppl) September 21, 2022
Through this partnership, TVP Sport are able to offer fans in Poland an exciting new way to consume World Cup highlights, utilising WSC Sports’ real-time stories highlights solution, WSC Stories. With WSC Stories, World Cup match content will be automatically generated and published as stories that appear on Google OneBox when fans search for the World Cup. Throughout the tournament, TVP Sport’s content will be more accessible than ever before and offer an innovative new way for fans to follow the World Cup.
TVP Sports joins a growing list of more than 30 major sports broadcasters that have already adopted the innovative storytelling solution since its launch in 2021. In that time WSC Stories has generated more than 210 million views for media rights holders such as, DAZN, Setanta Sports, NRK Sports, Eleven Sports and more, producing an average story clickthrough rate of 15%.
From Robert Lewandowski’s goals, to Lionel Messi’s dribbles and Antonio Rüdiger’s crunching tackles, the collaboration will enable viewers to experience every exciting moment on the devices they use most, just minutes after they occur on the pitch.
“As the historical World Cup is getting closer, we are happy to partner with WSC Sports in order to take our coverage to another level. We have set the bar very high, being responsible for many records, both TV and online. The game between Poland and Sweden from Euro 2020 was the most watched sports event in Polish internet history, with 860k unique users. We hope that we will be able to break one million during the FIFA World Cup in Qatar. Using WSC Sports’ innovative AI technology and Stories highlights we want to give our viewers unprecedented access to all crucial moments as soon as they happen” – Marek Szkolnikowski, TVP Sport Director.
“Few sporting events generate excitement on a global scale like the FIFA World Cup. We’re thrilled that WSC Sports’ innovative AI technology and Stories highlights will be supporting TVP Sport this winter to provide football fans in Poland with next level coverage and access to all the action.” said Itai Epstein, Director of Business Development, Head of EMEA & China at WSC Sports.
